Narumol Limprasert

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Partner

More than 24 years of taxation experience with deep specialisation in transfer pricing since 2002

Advises multinational corporations on tax advisory, transfer pricing compliance, documentation and benchmarking studies; extensive experience in Advance Pricing Agreements (APA), Mutual Agreement Procedures (MAP), and transfer pricing dispute resolution; previously worked at PwC Thailand and EY Thailand for over 14 years and also held in-house Tax Leader roles overseeing full tax operations; recognised speaker on transfer pricing and international tax topics.

Sector experience

Various industries such as consumer products, automotive, electronics, jewelry, food and beverage, chemical, energy, industrial park, logistics, etc.

Primary Expertise

Transfer Pricing, International Tax - APA & MAP
Transfer Pricing Resolution

Secondary Expertise

Tax Compliance
Tax Advisory
Tax Planning

Professional qualifications and memberships

Narumol used to work in Big 4 firms (PwC Thailand and EY Thailand) for more than 14 years and in-house Tax Leader for more than eight years by handling all tax matters through operational processes.

Presentations and publications

She was invited as a core speaker for several external seminars (e.g., Transfer Pricing Disclosure Form Tips at PwC Thailand).

In Shanghai, she also won the EY Tax Effective Supply Chain Management Asia Pacific Boot-camp for 2012.

She has also won the International Tax Review (ITR) Thailand’s Transfer Pricing Firm of the Year Award 2010 for EY Thailand.

Latest Articles

Tax Alert: Transfer Pricing Notification Letter

From our previous tax alert, " Compliance as a Key," issued in January 2026, there has been a notable development from the Thai Revenue Department (TRD). Since February 2026, the TRD has begun issuing notification letters to companies, requesting the formal submission of Transfer Pricing (TP) Local File documentation under Section 71 ter of the Revenue Code. As highlighted in our earlier tax alert, this development further indicates that 2026 is a year in which the TRD is placing increased emphasis on tax compliance, particularly regarding transfer pricing.

Narumol Limprasert

| 2 min read | 27 Mar 2026

Tax Alert: Compliance as Key

The Thai Revenue Department (TRD) sets higher tax collection targets each year, increasing pressure on both the tax authority and taxpayers. The TRD is accelerating its transformation towards an AI-enabled, data-driven administration to enhance operational effectiveness and improve overall tax collection.

Narumol Limprasert

| 1 min read | 07 Jan 2026

Transfer Pricing Series Part 5: Best Transfer Pricing Practice tools

This tax news will be of interest to: Thai companies that are part of multinational enterprise (MNE) groups and engage in intercompany transactions. Introduction The Thai Revenue Department (TRD) has implemented an artificial intelligence (AI)–driven big data analysis system to improve operational efficiency, review taxpayers’ data, and assess potential risk areas or red flags. The system classifies taxpayers as either “good” or “risky”. If potential red flags are detected, the system notifies the TRD to consider initiating a tax audit. You may refer to our transfer pricing (TP) series Part 1: Potential Red Flags. In addition, the TRD has recently launched the QUICK BIG WIN scheme, which allows eligible taxpayers to receive tax refunds within a significantly shortened timeframe and without undergoing a tax audit if they meet the scheme’s criteria. This aims to enhance taxpayer liquidity and support business operations.

Narumol Limprasert

| 2 min read | 20 Nov 2025

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