New Grant Thornton Brand

With effect from 19 February 2008, Grant Thornton member firms in over 100 countries will adopt the new brand identity and logo and be instantly recognisable as part of the Grant Thornton International organisation.

The Grant Thornton brand style

A brand is perhaps the single most powerful tool that an organisation can use to communicate accountability and leadership wherever it does business. Grant Thornton member firms in over 100 countries are adopting the new brand identity and logo, making them instantly recognisable as part of the Grant Thornton International network. The tone of voice of the new brand is bold, clear and positive.

Mike Starr, Chief operating officer for Grant Thornton International, explains, "Building a brand that is aligned with the overall strategic aims and projected consistently throughout the world is central to the organisation's plans."

The logo

The logo consists of three elements: the symbol, the colour and the Grant Thornton 'wordmark'. Together they express a bold, confident and cohesive global organisation.

The inspiration for the logo is the Mobius strip, discovered by mathematicians in the 19th Century. Its evolution into the Grant Thornton symbol captures the qualities of a continuous band that looks three dimensional, permanent, yet constantly flexible. It reflects everything coming together into one cohesive whole.

To help differentiate the Grant Thornton brand purple has been adopted for the symbol, a colour predominately associated worldwide with leadership, dignity and governance.

The illustrative style

The new brand identity uses four different types of imagery including illustration, black and white photography, portraiture and icons. All contribute to the objective of creating a rich, creative brand: a brand that demonstrates bold and positive leadership, a personal, human approach and clarity in thought and delivery. Illustrate with imagery from the library.